ATRX, an official TikTok LIVE agency, is partnering with Ambiance Media Partners to bring creator education programming to ...
The IAB Global Network announced the launch of IAB Global Creator Week, an initiative uniting 17 markets to advance creator ...
Creators with 50,000 to 250,000 followers post the worst cost per view and the worst cost per engagement of any tier measured ...
The Critics Choice Association (CCA) has announced the inaugural Critics Choice Creator Awards, extending its critics-driven ...
Ubiquitous CEO Jess Flack Wilson: Brands Are Running Campaigns When They Should Be Building Programs
Jess Flack Wilson spent years in performance marketing convinced that influencer campaigns were too unattributable to take ...
Manifest Financial and Mastercard have launched the Manifest Business Debit Mastercard, a card and integrated account platform built for creator-run businesses managing irregular payouts, multiple ...
Brand marketers evaluating YouTube sports creators by subscriber count alone are missing a fuller picture of partnership ...
Giulia Mazzei crossed from client to agency in January 2026, joining London-based agency Greenpark as Influencer Marketing ...
Passionfroot, the Berlin-based platform for B2B creator marketing, has raised a $15 million Series A led by Insight Partners, ...
Follower count is a weak predictor of what a B2B influencer charges, according to a pricing guide published this month by ...
Syracuse University has named Ryan Schram, a 13-year veteran of the Influencer Marketing company IZEA, as the inaugural ...
Whether it’s an 80’s song going viral on TikTok or Instagram memes about an old television series, nostalgia is everywhere on social media. New research from GWI shows that Gen Z and Millennials are ...
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