From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...

In addition to fueling the evolution of how people watch TV, the proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is ...

Auckland, March 11, 2025 – Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Auckland – March 3, 2026 – Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7% of TV viewing. Disclaimer: YUMI TV, ...

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the ...

With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...