The German brand will equip the men's, women's and youth national soccer, futsal, beach soccer and esports teams.

Once modest agreements with local manufacturers, kit supplier partnerships are now critical to a soccer club’s global brand ...

The Kansas City Chiefs’ star quarterback Patrick Mahomes has ranked first on the National Football League Player ...

This was the third-largest percentage drop in viewership YoY this season after Brazil (41.6 per cent) and Saudi Arabia (39.6 ...

Orlando Pride’s title win over the Washington Spirit becomes the most-watched game in NWSL history, breaking the previous ...

On-screen QR code to guide linear and streaming viewers towards retailer’s online store during commercial breaks.

Lack of Champions League soccer and existing costs related to redundancy programme contributes to operating loss.

Alan Gilpin also says global governing body will remain “cautious” around possible investment from Qatar into Nations ...

Home to esports organisations like Blast and Astralis, Copenhagen is now investing in an event blurring the lines between the ...

Streaming platform DAZN’s women’s soccer channel on YouTube, which shows the Women's Champions League, now has one million ...

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

Embattled French sportswear brand hopes to find financing solutions to capitalise on brand recognition achieved at the ...