Title: Bread of the Nation Client: Castle Lager Team: Ogilvy SA #CannesLions2023 Outdoor 🥇 1 Gold More #ClientWork –> https://okt.to/2Z1QKU #OgilvyCannes | Ogilvy
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A campaign that fed one million people and transformed a brand’s bottom line. Castle Lager, South Africa’s largest beer brand, partnered with Ogilvy South Africa to turn spent grain into nutritious bread, delivering over 20 million meals to the country’s poor in 2022. “Those stats really meant something to me,” says Ogilvy South Africa Creative Director Sibs Zihle. “I know a lot of people that are struggling for work. So this idea actually really hit home for me, and was a huge drive to make it
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