Elie Saab of Fosforic Creative Agency on Branding, Fear Founder Mindset | Bridge Summit 2025 | Entrepreneur Middle East
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In her Thinking BIG talk, Ibukun Awosika, a Nigerian entrepreneur, author, and former chair of First Bank of Nigeria, explains that brands aren’t built by logos or loud advertising, but by values, character, and the experience delivered to customers every single day. She argues that trust is the real currency of business, earned by keeping your word, delivering quality, and treating every customer with respect. Over time, referrals and reputation, she says, outperform even the biggest marketing
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