New Beauty Drops: Shop 5 New Products for September 2025
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With TikTok making beauty products go viral every other day, it seems that more and more products are being released in the hope of becoming the next big thing. From the ELF x Dunkin' Strawberry Frosted with Sprinkles face sponge, a doughnut-shaped makeup sponge, to the Charlotte Tilbury Pillow Talk Push Up Lashes volumizing and lengthening mascara in Dream Pop, a berry-colored mascara, we rounded up some of the most-hyped products from April to test out for ourselves. Products used in video: EL
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With TikTok making beauty products go viral every other day, it seems that more and more products are being released in the hope of becoming the next big thing. From the Karla Cosmetics Shadow Potion gel eye shadow, a long-wearing multichrome eye-shadow gel, to the Fenty Beauty Fenty Icon semi-matte refillable lipstick set, a creamy, semi-matte lipstick that comes with a refillable case, we rounded up some of the most-hyped products from February to test out for ourselves. | Insider Beauty
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