StratCom: Aligning Communication with a Strategic Plan
StratCom: Aligning Communication with a Strategic Plan
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Strategic communication for leaders - Strategic Communication for Leaders Video Tutorial | LinkedIn Learning, formerly Lynda.com
Strategic communication for leaders - Strategic Communication for Leaders Video Tutorial | LinkedIn Learning, formerly Lynda.com
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In today’s world, Strategic Communication goes far beyond simply spreading a message. In this episode of SMC Discourse, Ms. Ifesinachi Okoli-Okpagu explains the three pillars every organisation must build on: awareness, perception-shaping, and reputation. She reminds us that a strong reputation takes years to build, but only days to lose without the right communication. Mr. Chris Wangalwa adds another layer to the conversation, highlighting how product and service experiences, among other dimens
2:55
In today’s world, Strategic Communication goes far beyond simply spreading a message. In this episode of SMC Discourse, Ms. Ifesinachi Okoli-Okpagu explains the three pillars every organisation must build on: awareness, perception-shaping, and reputation. She reminds us that a strong reputation takes years to build, but only days to lose without the right communication. Mr. Chris Wangalwa adds another layer to the conversation, highlighting how product and service experiences, among other dimens
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