In 1985, Coca-Cola launched “New Coke” to challenge Pepsi, but the public rejected it. Despite taste tests showing it was better, people had a strong emotional connection to the original recipe. Within 79 days, Coca-Cola brought back the classic formula. An fMRI study later revealed that people’s brains lit up emotionally when they drank Coke, not just because of taste. This showed that brand loyalty and emotional connections run deeper than taste alone.#Coke #CocaCola #brandloyalty #taste #Bran
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In 1985, Coca-Cola launched “New Coke” to challenge Pepsi, but the …
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