How a BEER Company created Guinness World Records!
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How a BEER Company created Guinness World Records!
In Day 12 of our "31 Brands in 31 Days" series, we dive into the brilliant marketing psychology behind the Guinness Beer company. Back in the 1950s, people fighting over random facts in pubs led to the creation of the ultimate fact book—keeping customers happy, sitting longer, and drinking more! Welcome to the ultimate brand breakdown series ...
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