DoubleClick Ad Exchange: Connecting the World of Online Advertising
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DoubleClick Ad Exchange: Connecting the World of Online Advertising
Google Tech Talk May 23, 2012 Google NYC Presented by Eyal Manor, Jacob Baskin, Nemo Semret, and Noam Wolf ABSTRACT When you see an ad on a website, where did it come from? The answer to that question might not be as simple as it sounds. Ads on the internet take a long, often roundabout journey to make it from the advertiser to you, a journey ...
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